SEO Ranking Factors

Below you will find some search strings that that will help you locate sites
that you can comment on and develop quality inbound links:

The best way to use these strings is to use FireFox or Google’s Chrome then download and install the SEOquake plugin. When this is installed you can arrange your search results by PR value.

Bold = Type of site | Green =
Search criteria |  Red = Negative (we don’t want) |
Blue is your actual search term

site:.com inurl:blog “post a comment” -”comments closed” -”you must be logged in” PUT YOUR SEARCH TERM HERE

site:.org inurl:blog “post a comment” -”comments closed” -”you must be logged in”PUT YOUR SEARCH TERM HERE

site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in”PUT YOUR SEARCH TERM HERE

site:.gov inurl:blog “post a comment” -”comments closed” -”you must be logged in”PUT YOUR SEARCH TERM HERE

site:.com “powered by expressionengine”PUT YOUR SEARCH TERM HERE

site:.org “powered by expressionengine”PUT YOUR SEARCH TERM HERE

site:.edu “powered by expressionengine”PUT YOUR SEARCH TERM HERE

site:.gov “powered by expressionengine”PUT YOUR SEARCH TERM HERE

site:.com “Powered by BlogEngine.NET” inurl:blog “post a comment” -”comments closed” -”you must be logged in”PUT YOUR SEARCH TERM HERE

site:.org “Powered by BlogEngine.NET” inurl:blog “post a comment” -”comments closed” -”you must be logged in”PUT YOUR SEARCH TERM HERE

site:.edu “Powered by BlogEngine.NET” inurl:blog “post a comment” -”comments closed” -”you must be logged in”PUT YOUR SEARCH TERM HERE

site:.gov “Powered by BlogEngine.NET” inurl:blog “post a comment” -”comments closed” -”you must be logged in”PUT YOUR SEARCH TERM HERE

SEO Table Of Ranking Factors

Search Engine Optimization

How to Get Google Sitelinks by Jonathan Hochman

http://www.hochmanconsultants.com/articles/sitelinks.shtml

What are Google Sitelinks?

In 2005 Google started experimenting with an enhanced listing in their
natural search results that can increase a site’s visibility and reputation, and
provide more traffic.
For a long time we didn’t know what to call these
deluxe listings, but now we do. On September 7, 2006, Google’s sitemap guru,
Vanessa Fox, wrote a blog entry titled

Information about Sitelinks
. She explained that Sitelinks are generated
automatically, and that Sitelinks are designed to provide searchers with more
valuable search results. Fox also said that Google will be expanding the
Sitelinks program. Since then we’ve been getting many questions from webmaster
interested to know how they can get a Sitelinks listing. Here’s an example of a
Sitelinks listing. On a Google search for the keyword “IntelliTrack,” beneath
the main search result, we see links to various areas of the IntelliTrack web
site. This would help a searcher in two ways: they can get a better
understanding of what the site is about before they visit, and they can take a
shortcut from Google to the topic that interests them.:

IntelliTrack search result

Only the best sites seem to get Sitelinks. Virtually all of the webmasters I’ve
spoken with feel that Sitelinks enhance a web site’s visibility and reputation.

Google Doesn’t Say How to Get Sitelinks

The workings of many Google algorithms, including Sitelinks, are kept secret to
discourage people from manipulating the rankings, but we can still look at
examples and try to understand where Sitelinks come from. I’ve worked on a
number of sites with Sitelinks, and these sites are similar in the following
ways:

  • Site ranks first for the keyword(s) that generate the Sitelinks listing
  • Easily spiderable, structured navigation
  • Fairly high natural search traffic
  • High click through rates from the search results page
  • Useful outbound links
  • Inbound links from high quality sites
  • Site age is several years or older

These factors may, or may not, be exactly what Google uses to trigger Sitelinks.
Nevertheless, everything on this list is desirable for a web marketing program,
so using the list to guide our strategy will probably help our sites become more
effective in any case.

What Signals Does Google Use for the Sitelinks Algorithm?

Again, we do not know for sure, but we can deduce some of the signals by looking
at Google’s Webmaster Guidelines and by studying the Google Search Engine
Results Pages (SERPs). Google’s

Webmaster Guidelines
say, in the first item under design and content
guidelines, “Make a site with a clear hierarchy and text links.”
That’s good advice for several reasons. A clear navigation hierarchy is good for
visitors and helps search engines understand the topic of each page. Google
can’t create sitelinks if it can’t fix the meaning of the sub-pages, either by
analysis or by observing visitor behavior. We know that Google search results
pages (SERPs) contain links with tracking info, and that many users have Google
accounts, so Google can watch their behavior over time. Google isn’t expending
resources to do all this tracking without reason. We can safely assume that
Google will somehow use all that data to improve their search results, and
possibly to deliver new features like Sitelinks. If I were Google, I’d be very
interested to know which search results have above-average click through rates
for particular keywords. I’d also like to know if searchers were happy with my
search results. If too many searchers choose a listing and then return to the
SERP, that could indicate a poor quality search result. All this information is
collected automatically, providing a scalable way to identify search spam, and
the opposite, search “gems.” A search gem with significant search volume would
be the ideal candidates for a Sitelinks listing.

Things We Can Do to Improve the Odds of Getting Sitelinks

While we can only make educated guesses, we may as well do things that are also
good for Search Engine Marketing (SEM) and user experience. Even if our guesses
are off, we won’t be wasting effort with these recommendations:

  • Create structured navigation using HTML features like unordered lists
    (UL) and text links. Use CSS to style menus with the desired appearance.
    Lists can be displayed horizontally or vertically, and be any size or color.
    We can add background images, colors and border to create the appearance of
    a box or button. All this can be done with text links.
  • Organize navigation to present a smallish number of logical destinations
    that visitors will choose frequently. Don’t overwhelm the visitor with too
    many choices on the main menu. If necessary, add second level menu items
    using CSS hover menus.
  • Brand the web site with a unique name. If the name is too generic, no
    matter what we do, the click through rates on natural search may not be very
    good, because the user will have too many choices on the SERP for similarly
    named sites. Google probably won’t give Sitelinks to a site that is just
    average for a particular search term. We want to be the overwhelming first
    choice.
  • Add really useful titles and META descriptions to the site, especially
    the home page, to improve click through rates from the SERP. Make sure the
    meta information is accurate to avoid misleading searchers. We don’t want
    people to bounce off the site because it fails to meet their expectations.
  • Make the site really useful. Even if the site’s information is not
    exactly what the visitor wants, if we provide useful outbound links
    throughout the site, the visitor may browse to another site rather than
    returning to the SERP. (See my article,
    Don’t Be a Link
    Miser
    .) Remember, Google can tell if a searcher bounces back to the
    SERP, and that’s probably not a good thing for a site’s reputation.

Sitelinks Versus Spam

Even unsophisticated web users recognize Sitelinks, and most of them feel that
they signify an important site. Sitelinks sites are the opposite of search spam,
and thus, Sitelinks are highly desirable for the savvy webmaster.

Latest News about Sitelinks

On December 21, 2006, the US Patent and Trademark Office published a patent
application by Google that describes the process of selecting internal links to
display within the search results. A good overview of this patent is presented
in William Slawski’s article,
Google’s Listings of Internal Site Links for Top Search Results
. What Google
applies for in the patent may or may not be what they actually use in practice.
The article tends to confirm my suspicions that user behavior plays an important
role in selecting Sitelinks.

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