SEO Ranking Factors

Below you will find some search strings that that will help you locate sites
that you can comment on and develop quality inbound links:

The best way to use these strings is to use FireFox or Google’s Chrome then download and install the SEOquake plugin. When this is installed you can arrange your search results by PR value.

Bold = Type of site | Green =
Search criteria |  Red = Negative (we don’t want) |
Blue is your actual search term

site:.com inurl:blog “post a comment” -”comments closed” -”you must be logged in” PUT YOUR SEARCH TERM HERE

site:.org inurl:blog “post a comment” -”comments closed” -”you must be logged in”PUT YOUR SEARCH TERM HERE

site:.edu inurl:blog “post a comment” -”comments closed” -”you must be logged in”PUT YOUR SEARCH TERM HERE

site:.gov inurl:blog “post a comment” -”comments closed” -”you must be logged in”PUT YOUR SEARCH TERM HERE

site:.com “powered by expressionengine”PUT YOUR SEARCH TERM HERE

site:.org “powered by expressionengine”PUT YOUR SEARCH TERM HERE

site:.edu “powered by expressionengine”PUT YOUR SEARCH TERM HERE

site:.gov “powered by expressionengine”PUT YOUR SEARCH TERM HERE

site:.com “Powered by BlogEngine.NET” inurl:blog “post a comment” -”comments closed” -”you must be logged in”PUT YOUR SEARCH TERM HERE

site:.org “Powered by BlogEngine.NET” inurl:blog “post a comment” -”comments closed” -”you must be logged in”PUT YOUR SEARCH TERM HERE

site:.edu “Powered by BlogEngine.NET” inurl:blog “post a comment” -”comments closed” -”you must be logged in”PUT YOUR SEARCH TERM HERE

site:.gov “Powered by BlogEngine.NET” inurl:blog “post a comment” -”comments closed” -”you must be logged in”PUT YOUR SEARCH TERM HERE

SEO Table Of Ranking Factors

Search Engine Optimization

How to Get Google Sitelinks by Jonathan Hochman

http://www.hochmanconsultants.com/articles/sitelinks.shtml

What are Google Sitelinks?

In 2005 Google started experimenting with an enhanced listing in their
natural search results that can increase a site’s visibility and reputation, and
provide more traffic.
For a long time we didn’t know what to call these
deluxe listings, but now we do. On September 7, 2006, Google’s sitemap guru,
Vanessa Fox, wrote a blog entry titled

Information about Sitelinks
. She explained that Sitelinks are generated
automatically, and that Sitelinks are designed to provide searchers with more
valuable search results. Fox also said that Google will be expanding the
Sitelinks program. Since then we’ve been getting many questions from webmaster
interested to know how they can get a Sitelinks listing. Here’s an example of a
Sitelinks listing. On a Google search for the keyword “IntelliTrack,” beneath
the main search result, we see links to various areas of the IntelliTrack web
site. This would help a searcher in two ways: they can get a better
understanding of what the site is about before they visit, and they can take a
shortcut from Google to the topic that interests them.:

IntelliTrack search result

Only the best sites seem to get Sitelinks. Virtually all of the webmasters I’ve
spoken with feel that Sitelinks enhance a web site’s visibility and reputation.

Google Doesn’t Say How to Get Sitelinks

The workings of many Google algorithms, including Sitelinks, are kept secret to
discourage people from manipulating the rankings, but we can still look at
examples and try to understand where Sitelinks come from. I’ve worked on a
number of sites with Sitelinks, and these sites are similar in the following
ways:

  • Site ranks first for the keyword(s) that generate the Sitelinks listing
  • Easily spiderable, structured navigation
  • Fairly high natural search traffic
  • High click through rates from the search results page
  • Useful outbound links
  • Inbound links from high quality sites
  • Site age is several years or older

These factors may, or may not, be exactly what Google uses to trigger Sitelinks.
Nevertheless, everything on this list is desirable for a web marketing program,
so using the list to guide our strategy will probably help our sites become more
effective in any case.

What Signals Does Google Use for the Sitelinks Algorithm?

Again, we do not know for sure, but we can deduce some of the signals by looking
at Google’s Webmaster Guidelines and by studying the Google Search Engine
Results Pages (SERPs). Google’s

Webmaster Guidelines
say, in the first item under design and content
guidelines, “Make a site with a clear hierarchy and text links.”
That’s good advice for several reasons. A clear navigation hierarchy is good for
visitors and helps search engines understand the topic of each page. Google
can’t create sitelinks if it can’t fix the meaning of the sub-pages, either by
analysis or by observing visitor behavior. We know that Google search results
pages (SERPs) contain links with tracking info, and that many users have Google
accounts, so Google can watch their behavior over time. Google isn’t expending
resources to do all this tracking without reason. We can safely assume that
Google will somehow use all that data to improve their search results, and
possibly to deliver new features like Sitelinks. If I were Google, I’d be very
interested to know which search results have above-average click through rates
for particular keywords. I’d also like to know if searchers were happy with my
search results. If too many searchers choose a listing and then return to the
SERP, that could indicate a poor quality search result. All this information is
collected automatically, providing a scalable way to identify search spam, and
the opposite, search “gems.” A search gem with significant search volume would
be the ideal candidates for a Sitelinks listing.

Things We Can Do to Improve the Odds of Getting Sitelinks

While we can only make educated guesses, we may as well do things that are also
good for Search Engine Marketing (SEM) and user experience. Even if our guesses
are off, we won’t be wasting effort with these recommendations:

  • Create structured navigation using HTML features like unordered lists
    (UL) and text links. Use CSS to style menus with the desired appearance.
    Lists can be displayed horizontally or vertically, and be any size or color.
    We can add background images, colors and border to create the appearance of
    a box or button. All this can be done with text links.
  • Organize navigation to present a smallish number of logical destinations
    that visitors will choose frequently. Don’t overwhelm the visitor with too
    many choices on the main menu. If necessary, add second level menu items
    using CSS hover menus.
  • Brand the web site with a unique name. If the name is too generic, no
    matter what we do, the click through rates on natural search may not be very
    good, because the user will have too many choices on the SERP for similarly
    named sites. Google probably won’t give Sitelinks to a site that is just
    average for a particular search term. We want to be the overwhelming first
    choice.
  • Add really useful titles and META descriptions to the site, especially
    the home page, to improve click through rates from the SERP. Make sure the
    meta information is accurate to avoid misleading searchers. We don’t want
    people to bounce off the site because it fails to meet their expectations.
  • Make the site really useful. Even if the site’s information is not
    exactly what the visitor wants, if we provide useful outbound links
    throughout the site, the visitor may browse to another site rather than
    returning to the SERP. (See my article,
    Don’t Be a Link
    Miser
    .) Remember, Google can tell if a searcher bounces back to the
    SERP, and that’s probably not a good thing for a site’s reputation.

Sitelinks Versus Spam

Even unsophisticated web users recognize Sitelinks, and most of them feel that
they signify an important site. Sitelinks sites are the opposite of search spam,
and thus, Sitelinks are highly desirable for the savvy webmaster.

Latest News about Sitelinks

On December 21, 2006, the US Patent and Trademark Office published a patent
application by Google that describes the process of selecting internal links to
display within the search results. A good overview of this patent is presented
in William Slawski’s article,
Google’s Listings of Internal Site Links for Top Search Results
. What Google
applies for in the patent may or may not be what they actually use in practice.
The article tends to confirm my suspicions that user behavior plays an important
role in selecting Sitelinks.

Be Sociable, Share!
social-likes

Social Fans & Likes

Build Your Social Power Quickly 860+ facebook Likes in less than 48 hours $27.00  820+ Google +1 Likes in less than 48 hours $27.00  1000+ Twitter followers in less than 48 hours $27.00  740+ YouTube Likes in less than 48 hours $27.00     Be Sociable, Share! Tweet

Be Sociable, Share!

View page »

44 comments

Skip to comment form

  1. Reggie Trends

    Thank you so so much for providing such brilliant info on this site! What I actually think is that the note that you have posted can be very helpful to lots of people.

  2. Jude

    As Google focuses more and more on quality, user-friendly content, traditional SEO keeps evolving away from the “mechanics” on the page and becomes more about serving the visitor’s need for information. I can totally see how a Facebook Search Engine would address that in so many ways that you already outlined. I found this article to be truly thought-provoking and your tips for the future certainly can’t hurt, no matter how long it may take to launch the BEAST. Wow– thanks for the insights and making me sit up and take notice about a whole new way to “get found” on the net. I’m an SEO Copywriter tasked with creating well-written, informative and optimized content and this will definitely shake things up a bit.

  3. Shron S.

    I really want to thank you for the great WordPress videos. I can’t thank you enough for all of the hours you have saved me.

  4. John E.

    Hello! I realize this is sort of off-topic but I had to ask.

    Does managing a well-established website like yours take a massive amount work?
    I’m completely new to running a blog however I do write in my journal everyday. I’d like to start a
    blog so I can share my own experience and views online.

    Please let me know if you have any kind of suggestions or tips
    for brand new aspiring bloggers. Thankyou!

  5. Quinn D.

    These are truly great business tips and ideas in concerning blogging and SEO. You have offered some really great information here. Any way keep up the great and helpful content.

  6. Wilton

    Oh my goodness! Amazing article dude! Thank you, However
    I am encountering difficulties with your RSS. I don’t know the reason why I am unable to join it. Is there anyone else having the same RSS issues? Anyone that knows the solution can you kindly respond? Thanks!!

  7. Kristian

    Hey there! I just wanted to ask if you ever have any issues with hackers?
    My last blog (wordpress) was hacked and I ended
    up losing several weeks of hard work due to no backup.
    Do you have any methods to stop hackers?

  8. E McKeown

    I seldom leave responses, but i did some searching and wound up here SEO Ranking Factors. And I actually do have a couple of questions for you if you do not mind. Could it be me or does does some of the advice on the net give you the impression they are written by brain dead individuals? :-P And, if you are writing at other places, I’d like to follow anything fresh you have to post. Could you make a list of all of your public sites like your linkedin profile, Facebook page or twitter feed?

  9. Dave

    I offer a WordPress protection service.

  10. Will Islemay

    I seldom leave remarks, however after looking at a ton of
    remarks on SEO Ranking Factors |. I actually do have 2 questions for you if you do not
    mind. Could it be only me or does it look like a few of these remarks come across like they are coming from brain dead folks?
    :-P And, if you are writing at other sites, I’d like to follow anything fresh you have to post. Would you list of the complete urls of your social sites like your linkedin profile, Facebook page or twitter feed?

  11. Lukas

    Woah! I’m really loving the template/theme of this site. It’s simple, yet effective.

    A lot of times it’s very difficult to get that “perfect balance” between usability and appearance. I must say that you’ve done a great job with this.
    In addition, the blog loads very fast for me on Internet explorer.
    Outstanding Blog!

  12. search engine optimisation

    Hello! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My web site looks weird when viewing from my iphone 4. I’m trying
    to find a theme or plugin that might be able to fix
    this problem. If you have any recommendations, please share.

    With thanks!

  13. budowa greckiej ?wi?tyni

    I’m impressed, I must say. Rarely do I encounter a blog that’s both equally educative and entertaining, and let me tell
    you, you’ve hit the nail on the head. The issue is an issue that not enough people are speaking intelligently about. Now i’m very happy I stumbled across this during my hunt for something regarding
    this.

  14. backlinks buy

    Hey there! I just wanted to ask if you ever have any issues with hackers?

    My last blog (wordpress) was hacked and I ended up losing months of hard work due to no backup.
    Do you have any methods to stop hackers?

  15. complete link building service

    Hi! Do you use Twitter? I’d like to follow you if that would be okay. I’m
    absolutely enjoying your blog and look forward to new posts.

  16. Mary Bakersfield

    I got onto retechnow.com from http://retechnow.
    com/seo-tips/ and I gotta state, you have an attractive
    blog layout. How long have you been running this blog?
    The way you do all of this makes it look like a
    cinch. Your site is beautiful, not to mention boasts a wealth of high quality content.

  17. mobile app development

    Hello there I am so thrilled I found your web site, I really found you by error, while I was searching
    on Google for something else, Anyhow I am here now and
    would just like to say thanks for a tremendous post
    and a all round entertaining blog (I also love the theme/design),
    I don’t have time to read it all at the moment but I have bookmarked it and also added in your RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up the awesome job.

  18. Fazer Dinheiro

    I really like your blog.. very nice colors
    & theme. Did you create this website yourself or did you hire someone to do it for
    you? Plz answer back as I’m looking to construct my own blog and would like to know where u got this from. thanks

  19. Klaus

    Have you ever thought about including a little
    bit more than just your articles? I mean,
    what you say is valuable and everything. But imagine if you added some great images or
    video clips to give your posts more, “pop”!
    Your content is excellent but with pics and video clips, this
    site could undeniably be one of the best in its field.
    Excellent blog!

  20. Scotty Briscoe

    I do not even know how I ended up here, but I thought
    this post was good. I don’t know who you are but definitely you’re going to a famous blogger
    if you are not already ;) Cheers!

  21. Maxine

    I am curious to find out what blog platform you have been utilizing?
    I’m having some small security issues with my latest site and I would like to find something more secure. Do you have any solutions?

  22. starting an internet Business from scratch

    Howdy! Do you know if they make any plugins to safeguard against
    hackers? I’m kinda paranoid about losing everything I’ve worked hard on.
    Any tips?

  23. Dooran Fiapl

    Howdy are using WordPress for your site platform? I’m new to the blog world but I’m
    trying to get started and set up my own. Do you need any coding knowledge to make your
    own blog? Any help would be greatly appreciated!

  24. Austin SEO

    Howdy! Do you use Twitter? I’d like to follow you if that
    would be ok. I’m definitely enjoying your blog and look forward to new posts.

  25. Agustin

    Hi there, yup this article is really nice and I have learned lot of things from it about
    blogging. thanks.

  26. michael kors

    This is really interesting, You are a very skilled blogger.
    I have joined your RSS and look forward to reading more of your excellent posts.
    Also, I’ve shared your web site in my social networks!

  27. Shelli

    Oh my goodness! Incredible article dude! Thank you, However I am
    going through problems with your RSS. I don’t know why I am unable to join it.
    Is there anyone else getting the same RSS problems?

    Anybody who knows the solution can you kindly respond? Thanx!!

  28. Iva

    Thanks for sharing your thoughts on seo ranking factors. Regards

  29. Normand

    My brother suggested I might like this website. He was totally right.
    This post actually made my day. You can not imagine simply how much time I
    had spent for this info! Thanks!

  30. Daniel

    Hello admin, I read your post. It’s very helpful for seo purpose, thanks for nice post

  31. Margart

    Hey! I know this is somewhat off-topic but I needed to ask.
    Does managing a well-established blog such as yours require a lot of work?

    I’m completely new to blogging but I do write
    in my journal on a daily basis. I’d like to start a blog so I can easily
    share my personal experience and views online.
    Please let me know if you have any recommendations or tips for
    brand new aspiring blog owners. Appreciate it!

  32. yanik Silver's underground 2014

    I leave a comment whenever I appreciate a post on a
    site or I have something to add to the conversation. It’s a result
    of the fire communicated in the post I looked at. And after this article SEO
    Ranking Factors . I was actually excited enough to post a comment :-) I do have some questions for you if you usually do not mind.
    Could it be only me or do a few of the comments look as if
    they are coming from brain dead people? :-P And, if you are posting on additional online social sites, I’d like to follow everything fresh you have to post.
    Would you make a list all of your communal pages like your linkedin profile, Facebook
    page or twitter feed?

  33. Free HearthStone Beta Key

    Hi! Someone in my Myspace group shared this website with us so I came to take a look.
    I’m definitely enjoying the information. I’m bookmarking and will be
    tweeting this to my followers! Wonderful blog and wonderful
    design.

  34. @telemundoonline

    Your article will assist the internet users in setting up a new web
    site or even a weblog from start to end. Thanks!

  35. put here

    Way cool! Some extremely valid points! I appreciate you penning this article and the rest of the
    website is very good.

    My blog post; put here

  36. something intriguing that taken place in your lifetime or maybe. Distribute a fresh story at social bookmarking site

    You can certainly see your expertise within the
    work you write. The sector hopes for even more passionate writers
    like you who are not afraid to say how they believe.

  37. satya jods

    Good information to know and right to the point. Thanks for this well written post, i’ll follow up for more updates if you keep posting them.

  38. dr oz diet

    After looking over a few of the blog posts on your site, I honestly
    like your way of blogging. I added it to my bookmark website list and will be checking back soon.

  39. The Raid 2 Berandal Télécharger

    Have you ever thought about including a little bit more
    than just your articles? I mean, what you say is valuable
    and everything. Nevertheless think about if you added some great photos or video clips to give your posts more, “pop”!

    Your content is excellent but with images and video clips, this blog could certainly be one of the most beneficial in its niche.
    Amazing blog!

  40. journal

    Hello! I know this is somewhat off topic but I was wondering which blog
    platform are you using for this site? I’m getting sick and tired of
    Wordpress because I’ve had issues with hackers and I’m looking at alternatives for another platform.
    It would be awesome if you could point me in the direction of a good platform.

  41. Dave

    This is WordPress but you may want to look into Drupal or Joomla.

  42. inscriere

    Fantastic blog! Do you have any tips and hints for aspiring writers?
    I’m planning to start my own website soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like WordPress or goo for a paid option?

    There are so many options out there that I’m totally confused ..
    Any tips? Thanks a lot!

  43. Dave

    I would start with WordPress. It should have everything you need and comes with substantial readily available resources. Most are free. The search engines also like a well formatted and active blog offering good content.

  44. James Mesloan

    I like the helpful information you provide in your articles.
    I’ll bookmark your blog and check again here frequently. I am quite sure I will learn many new stuff right here!
    Good luck for the next!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>